Flo

Friday's Favorite Find is: Flo!

Progressive.com commercials are some of my favorite. Why? Because of Flo. Who is she? Where did she come from? I have no idea, but she's got a big tricked out name tag.

If you remember, Progressive's commercials used to be rather boring. All you saw was a bunch of cars with Progressive printed on the side while some announcer talked about road side assistance. Needless to say, it was fairly boring. That's not how a commercial should be. Businesses want their commercial to grab your attention so they can communicate their message. For reasons unknown to me, Progressive.com introduced Flo. I think it was one of the best choices they've ever made. Every time Flo's on the screen, I give her my undivided attention. Does this mean I'm going to by insurance from Progressive? I don't know, but when I think of insurance companies, Progressive is usually first to pop into my mind, all thanks to Flo.